Sales at the NIL Store in January for the top 10 schools seem to be driven by basketball and new partnerships.
At the NIL Store, Zach Edey and Lance Jones were the driving forces behind the Boilermakers’ merchandise sales.
Earlier this week, the NIL Store made the announcement of its Top 10 list. The revenue figures are derived from the sales of officially licensed merchandise that were conducted on the NIL Store network.
It was mentioned in the release that the NIL Store had paid out more than one million dollars to athletes.
In the first month of their partnership, two new NIL Store partners made it into the Top 10: North Carolina, which ranked third, and Georgetown, which ranked fourth.
The new NIL Store in North Carolina featured merchandise for athletes competing in all 28 Tar Heel sports. The story mentioned that softball player Lexi Godwin and men’s basketball player RJ Davis were among the top 10 in terms of sales.
There was merchandise available for purchase on the website by more than two hundred athletes from Georgetown University, with men’s basketball players Wayne Bristol Jr. and Jayden Epps leading the way.
Zach Edey, a men’s basketball star, led Purdue in January sales at the NIL Store. Although Edey and his teammate Lance Jones were the top two selling athletes on the network, the NIL Store did not disclose sales figures.
UConn ranked second, with star player Paige Bueckers leading the Huskies’ store as the best-selling women’s jersey from the NIL Store. During the Huskies’ annual “Play4Kay” Pink game, her UConn pink jersey was ranked among the top ten merchandise items.
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Illinois came in at number five, Iowa at number six, Ohio State at number seven, Nebraska at number eight, Marquette at number nine, and Indiana at number ten on the list of the top ten in the country.
In addition to the sale of merchandise, the NIL Store also initiated collaborative projects with the states of Washington, Mississippi State, Iowa, and Iowa State.
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